Speaking
Talks on how AI is changing the customer journey and the content built for it.
John Beausang speaks to teams and individuals about how AI is changing the customer journey. Talks cover answer-first and zero-click search, how to adapt existing content for AI assistants, and how to create new content with the schema types assistants look for. Every talk is built around three questions: what your audience asks, what you answer, and what your competitors answer.
What your team leaves with
- A clear picture of how discovery and customer choice work when an assistant answers first
- A method for turning existing content (articles, FAQs, product pages, videos) into content assistants can use
- An understanding of the schema types that matter and what each one tells an assistant
- A way to find the questions your audience asks and see which ones competitors already answer
Topics
GEO and AI search
Your next customer isn't a person. It's their assistant.
People now send assistants to search, compare and choose for them, so a business has to be findable and trustworthy to the assistant first.
From SEO to GEO: how brands get named by AI
GEO helps brands become clear, credible sources for AI answers, while SEO primarily improves visibility in search results.
Content that performs for people and machines
Writing that persuades a person and that an assistant can read, quote and cite.
Schema and structured data in plain English
Schema is your business card for machines.
The structured data types that matter and what each one tells an assistant.
FAQ, HowTo, Article, Product: which schema type does your page need?
A decision guide for non-developers.
Who are you? Entity signals and why AI needs to know.
People, places and brands, and how assistants decide what is real.
Video, Speakable and Review schema
Getting seen beyond the text page.
Does schema actually work?
What the evidence shows and what is still unproven.
Can the crawlers read your site?
Access, speed and the technical basics that decide everything else.
Formats
Keynote · Workshop · Panel · Podcast guest · Team training
What organizers get
- A focused session shaped around the audience's real decisions.
- Plain-language frameworks people can use after the event.
- Preparation that respects the organizer's goals and timing.
How do I book John to speak?
John's speaking is paid. Send the event, date, audience and budget, and he will reply if it is a fit. Fees depend on format and travel, and he does not speak for exposure.