Media kit
Press and podcasts
Biography, discussion topics for editors, producers and hosts.
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Short bio
John Beausang is an AI, UX, and content strategist who provides strategy, content and AI systems for businesses that want to be found and chosen. He is the founder of Content Engineering.
Long bio
John Beausang is an AI, UX, and content strategist.
He has over 25 years of experience across strategy, UX and content, and has worked in AI since 2022. He helps businesses and individuals use AI in their work and make their content easy for people and assistants to find, understand and choose.
He has worked for brands including Intuit, L'Oréal, Genentech, Bausch + Lomb and UCB. He builds custom AI tools and helps businesses and executives set up and run their own AI systems.
John founded Content Engineering. He holds a Master's in UX from Arizona State University and Semrush certifications in AI visibility and in content marketing for SEO and AI search. Outside work, he races prone paddleboards and outrigger canoes, swims open water, and won the 2017 Tom Blake award for growing the sport of paddleboarding on the east coast.
Discussion topics
GEO and AI search
How AI agents change customer discovery and choice
Assistants now search, compare and choose on a customer's behalf, which changes who gets found.
What GEO means for businesses that already invest in SEO
Where SEO earns visibility in search results, GEO makes a brand a source AI answers can cite.
Schema and structured data in plain English
Schema is your business card for machines.
The structured data types that matter and what each one tells an assistant.
FAQ, HowTo, Article, Product: which schema type does your page need?
A decision guide for non-developers.
Who are you? Entity signals and why AI needs to know.
People, places and brands, and how assistants decide what is real.
Video, Speakable and Review schema
Getting seen beyond the text page.
Does schema actually work?
What the evidence shows and what is still unproven.
Can the crawlers read your site?
Access, speed and the technical basics that decide everything else.
Guest inquiry