About
John Beausang is an AI, UX, and content strategist.
John Beausang is an AI, UX, and content strategist who provides strategy, content and AI systems for businesses that want to be found and chosen. He is the founder of Content Engineering.
He has over 25 years of experience across strategy, UX and content, and has worked in AI since 2022. He helps businesses and individuals use AI in their work and make their content easy for people and assistants to find, understand and choose.
He has worked for brands including Intuit, Pfizer, Eli Lilly, Sephora, L'Oréal, CeraVe, La Roche-Posay, Universal Pictures, Genentech, Bausch + Lomb, and UCB to name a few. He helps train and educate staff on AI tools, best practices, builds custom AI tools, and helps businesses and executives set up and run their own AI systems.
John founded Content Engineering. He holds a Master of Science in User Experience from Arizona State University and countless AI, SEO, GEO and UX certifications from Semrush, Vanderbuilt University, Hubspot, IxDF, ChatGPT, Zapier, and Anthropic.
Outside the work
John is a long-time surfer, paddler, and triathlete. He served for two years as the president of the Wrightsville Beach Longboarders Association, started the Distressed Mullet, Paddle Monster, the Carolina Cup Paddle Race, and published Mullet Magazine. In 2017, he received the Tom Blake award for growing the sport of paddleboarding on the east coast.